War rages in the retail sector between high street and mail order retailers. The capture of market share and mind share with today’s consumer is paramount for these companies. Success or failure is however set in the backdrop of tough to swallow rising personal cost for pharmaceuticals and adverse changes in co-pays and deductibles. Consumers want a proactive service that makes it easy for them to be educated, become aware of new programs, understand the choices of brand versus generic medications, how to get the lowest cost solutions and how best to fill prescriptions simply and quickly.

The deployment of new technologies by retailers is a unique, differentiating winner. Those that successfully deploy automated communication solutions will see increased revenues, cost savings and better operational efficiencies at the same time as reducing costs to members and consumer and improving customer loyalty and satisfaction.