Content providers are dedicated to helping people find and use the health and medication information they need. This content is often bound by a plethora of tools, services and support that can be used by consumers directly or by third party integrators. The user is experience paramount in this sector as is the ease of access to high quality content. By definition, a multi-modal communication strategy is a key to success for these companies. They have the complexity of having multiple different content media types needing to be delivered to consumers and need to find the optimal interaction environment  to manage it.

Proactive, automated communications is a new delivery and interaction platform that offers an exciting new paradigm for content companies that will enhance the provision of world class health information and deliver increased value to consumers.